image borrowed from bing
Danger: Diatribe
“Most sermons sound to me like commercials--
but I can’t make out whether God is the Sponsor
or the Product.”---Mignon McLaughlin.
The Super Bowl is soon upon us;
the entire planet awaits not only the event,
but more specifically, the commercials.
Sponsors spent millions per second,
work for months on the planning
of their minute masterpieces,
line up spokes-singers like
Stevie Wonder, Adele,
Lady Gaga, or Taylor Swift
to sell soft drinks, beer, cars, & insurance,
vie for profits, accolades, awards,
and controversy.
We can barely wait to witness
how many layers of lipstick Flo is wearing,
the absurd CGI adventures of a gecko,
witches in a broom factory,
and a sexy red Cadillac racing
through the streets of Monaco
or the mountain roads of Tibet,
as Madison Avenue prepares to instruct us
on fashion, morals, underwear, politics,
beverages, transportation, reverse mortgages,
ecology, fossil fuels, fast foods, erectile dysfunction,
diarrhea, and adult diapers.
We would like to believe that we
are not other-directed, that we
have a semblance of sales resistance,
but now that TV commercials
are shoved down our minds
in movie theaters, our prodigy
are paralyzed with name-brand quests,
and technology has successfully invaded
every niche, damp place, and wrinkle
of our lives, goddamn it, every day
we begin to look more like lemming
standing in mile-long lines
for the next available techno-cliff.
Glenn Buttkus
January 2013








