Life Magazine

A weekly news magazine launched by Luce in 1936, with a strong emphasis on photojournalism. Life was published until 1972, as an intermittent "special" until 1978; and as a monthly from 1978 to 2000.

In 1936 publisher Henry Luce paid $92,000 to the owners of Life magazine because he sought the name for Time Inc. Wanting only the old Life’s name in the sale, Time Inc. sold Life’s subscription list, features, and goodwill to Judge. Convinced that pictures could tell a story instead of just illustrating text, Luce launched Life on November 23, 1936. The third magazine published by Luce, after Time in 1923 and Fortune in 1930, Life gave birth to the photo magazine in the U.S., giving as much space and importance to pictures as to words. The first issue of Life, which sold for ten cents (approximately USD $1.48 in 2007, see Cost of Living Calculator) featured five pages of Alfred Eisenstaedt’s pictures.

he Luce Life was the first all-photographic American news magazine, and it dominated the market for more than 40 years. The magazine sold more than 13.5 million copies a week at one point and was so popular that President Harry S. Truman, Sir Winston Churchill and General Douglas MacArthur all serialized their memoirs in its pages.

The format of Life in 1936 was an instant classic: the text was condensed into captions for 50 pages of pictures. The magazine was printed on heavily coated paper that cost readers only a dime. The magazine’s circulation skyrocketed beyond the company’s predictions, going from 380,000 copies of the first issue to more than one million a week four months later. It spawned many imitators, such as Look, which was founded just a year later in 1937, and folded in 1971.

Perhaps one of the best-known pictures printed in the magazine was Alfred Eisenstaedt’s photograph of a nurse in a sailor’s arms, snapped on August 27, 1945, as they celebrated VJ Day in New York City. The magazine's place in the history of photojournalism is considered its most important contribution to publishing. Luce purchased the rights to the name from the publishers of the first Life but sold its subscription list and features to another magazine; there was no editorial continuity between the two publications.

Life was wildly successful for two generations before its prestige was diminished by economics and changing tastes. Since 1972, Life has twice ceased publication and resumed in a different form, before ceasing once again with the issue dated April 20, 2007. The brand name continues on the Internet and in occasional special issues.

I guess most of we boomers remember the famous Life covers that came out when we were growing up in the 50's, coming of age in the 60's, and watching the mostly demise of the magazine by the 70's. So for fun, I found 250 images to those covers I remember and love; enjoy.

Glenn Buttkus