The national TV Guide was first published on April 3, 1953. Its premiere issue cover featured a photograph of Lucille Ball's and Desi Arnaz's newborn son, Desi Arnaz, Jr. Lucille Ball appeared 39 times on the cover. Judy Garland only had four covers.
TV Guide as a national publication resulted from Walter Annenberg's Triangle Publications' purchase of numerous regional television listing publications such as TV Forecast, TV Digest, Television Guide and TV Guide. The launch as a national publication with local listings in April 1953 became an almost instant success with the magazine becoming the most read and circulated magazine in the country by the 1960s. The initial cost was just 15¢ per copy. In addition to subscriptions, TV Guide was sold from grocery store counters nationwide. Until the 1980s, each issue's features were promoted in a television commercial. Under Triangle Publications, TV Guide continued to grow not only in circulation, but in recognition as the authority on television programming with articles from both staff and contributing writers. Over the decades the shape of the logo has changed to reflect the modernization of the television screen. At first, the logo had various color backgrounds (usually black, white, blue or green) until the familiar red background became a standard in the 1960s with occasional changes to accommodate a special edition.
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